Gina din kariuki biography of christopher

In the late s, she joined Barclays Bank Kenya, securing her position through family connections but quickly proving her worth. A leap into entrepreneurship ByGina had reached a crossroads. With nearly a decade in corporate communications, she decided to take the plunge into entrepreneurship. Public relations was still an emerging field in Kenya, but Gina saw its potential.

The gamble paid off. The firm was rebranded to Gina Din Group to consummate the union and has launched an ambitious five-year strategy that seeks, among others, to have a presence in West Africa. Clients want a one-stop shop. I know PR and nothing else and so I had to get someone with a background in marketing and creative. Also, the average CEO in Kenya today is 40 years old.

The workers need someone of their age group to take the brand to the next level so I can focus on business development. Gina Din says the group is now focused on providing strategic communication solutions. I want to provide and shape discussion. We are shaking up the industry. I want to change the business from the event organizer thing.

There is space for those who want to do that. I want to be a consultant and I want to offer strategic guidance and counsel in the league of Deloitte or PwC. We have taken some shocks because of this decision. I am confident this will lift my brand to the next level. She can come back as her political connections are still intact and now she has built systems to run the business.

Gina Din emphasizes that she is not ready for a buyout yet, but to grow the brand further. I am transitioning from being successful to significant, and going across Africa is part of the new direction. Looking back, she relishes her journey in PR which has deepened her understanding of societal issues. Now she is the Kenya Red Cross goodwill ambassador.

The last born in a family of four sisters, and a mother of two, Gina Din turns heads with her flamboyant lifestyle and dress. If a guy can be manipulated by how you are looking, what kind of guy is that? We had to deal with the families, the press, and the staff. The whole country was in mourning. Flags flew at half mast. As is her narrative, describing how her business gained credibility and traction.

She tells how she fostered a loyal team around her, how her staff worked cooperatively for a shared goal. Having worked in publishing for over 40years, he has focused on covering issues that directly affect the majority world.